In today’s fast paced business environment, one of the core challenges facing any business is how to best leverage different forms of marketing investment to continually deliver growth. Far from being purely about measuring Return On Investment, today’s marketing measurement challenges revolve around not just measuring what your investment has delivered, but how that delivery has come about.
field sales
Optimise your field sales team performance by ensuring that they focus on the right activity in the right stores
shopper marketing
Understand the incremental impact your in-store and ecommerce shopper activity has on brand performance
price & promotion
Establish the true incremental value of promotional activity via insight into the level of cannibalisation that occurs between SKUs, brands and retailers
what do we do?
Measurement of all aspects of the marketing mix
Measure, Improve, Grow. As our strapline suggests, we help brands to improve their marketing investments and achieve growth via measurement of historical marketing performance.
Unlike many of our competitors, we are essentially marketing channel “agnostic” meaning that can measure the return from any, or indeed all forms of marketing investment so that brands can make an informed, data led, choice as to the most appropriate form of marketing to invest in.
measure • improve • grow
Although ultimately we do measure ROI, our insights go far deeper than this enabling brands to understand exactly why historical marketing has performed in the way that it has. Whilst also providing both an initial measurement “baseline” and explanation as to historical performance, such insight also provides the key ingredients for future campaign planning, allowing brands to make data driven decisions in areas such as:
More specific examples of how we have helped brands evaluate and improve various different forms of marketing investment can be seen on
More specific examples of how we have helped brands evaluate and improve various different forms of marketing investment can be seen on
mesure • improve • grow
Although ultimately we do measure ROI, our insights go far deeper than this enabling brands to understand exactly why historical marketing has performed in the way that it has. Whilst also providing both an initial measurement “baseline” and explanation as to historical performance, such insight also provides the key ingredients for future campaign planning, allowing brands to make data driven decisions in areas such as:
More specific examples of how we have helped brands evaluate and improve various different forms of marketing investment can be seen on
“Integrating the results of Retail Alchemy’s analysis into our Field Sales operation has seen ROI dramatically increase”
“We have seen a steady increase in our media ROIs over the time we have used with Retail Alchemy to measure and improve our media strategy”
“Integrating the results of Retail Alchemy’s analysis into our Field Sales operation has seen ROI dramatically increase”
“We have seen a steady increase in our media ROIs over the time we have used with Retail Alchemy to measure and improve our media strategy”
who we are
Born in September 2014, Retail Alchemy was founded on a simple ethos: to help marketers better understand all aspects of their marketing mix through the delivery of simple, actionable insight. We are strong believers in “data led” marketing and focus on using the best tools and techniques available to arm marketers with the insights they need to help them make decisions on the marketing mix that is right for their business.
As a truly independent business, we are able to deliver a completely objective view of a clients marketing effectiveness so that clients can make decisions that are right for them, as opposed to being coloured by “political” considerations. Far from being purely data experts, most of our people come from marketing or media backgrounds, and are thus able to contextualise the results of our work so that they can feed directly into the marketing planning process.
As a truly independent business, we are able to deliver a completely objective view of a clients marketing effectiveness so that clients can make decisions that are right for them, as opposed to being coloured by “political” considerations. Far from being purely data experts, most of our people come from marketing or media backgrounds, and are thus able to contextualise the results of our work so that they can feed directly into the marketing planning process.