There are several different approaches to ROI Measurement, but which one is best?
By Rhys Jones
As marketing budgets are under even more scrutiny and there are still some big question marks around how consumers will shop in a post covid world, being able to accurately measure the ROI of your in-store marketing activity is more important than ever.
After speaking to lots of people within the Field Sales and Shopper Marketing industries over the past few weeks, there seems to be a lot of debate over the different approaches used to measure ROI, including when and how they should be applied to deliver maximum results.
I’ve therefore put together the attached summary doc, that I hope provides some clarity and guidance for you.
It would be great to hear which approach is working best for you at the moment.
